Traffic, Trust and Identity Intelligence: Know Your Human, AI Agent, and Bot Traffic—and What They're Doing
Founded in 2016 by Guy Tytunovich, Ehud Levy, Asaf Botovsky and Omri Tamir, CHEQ positions itself as a control plane for the agentic web: a platform that identifies every entity arriving at a website, app or API — human, AI agent or bot — and reads its identity and intent. The company reports more than 15,000 customers, from the Fortune 50 down, using it to secure websites, protect marketing spend and govern who interacts with their digital experiences. Headquartered in Tel Aviv with offices in New York, London and Tokyo, it serves security, marketing, privacy and fraud teams across financial services, retail and ecommerce, technology, cybersecurity, travel and media.
The platform runs on a triple-layer Traffic, Trust and Identity Intelligence Engine — which the company describes as the industry's only such engine — applied to the same visitor session in real time. The traffic layer performs bot detection, behavioral analysis and device-spoofing checks; the trust layer assesses authenticity and intent, covering malicious scripts, account-takeover risk and consent violations; the identity layer resolves entities against an independent identity graph for fraud and trust, added through the 2025 acquisition of Deduce, scoring risk in real time and flagging synthetic identities. Enforcement happens during the session rather than through after-the-fact reporting, with responses matched to risk: allow, step up, rate limit or block.
Product packaging spans marketing, security and privacy compliance use cases. Acquisition redirects paid spend away from invalid traffic across fifteen-plus ad platforms including Google, Meta and LinkedIn; Form Guard blocks bot-driven and low-intent submissions; Analytics separates human, agent and bot traffic in reporting so teams can see what is actually driving their numbers; Agent Intent reveals each visitor's entity type and provenance, affirms the identity of the human behind it, and assesses intent; Manage and Enforce handle tag governance, privacy and consent. Forrester named the company a Strong Performer in its Q2 2026 Bot and Agent Trust Management Software Wave, with 5-of-5 scores in the roadmap, marketing analytics assurance, and marketing and e-commerce integration criteria. CyberArk founder Udi Mokady chairs the board.