Configurable Identity Verification and Fraud Prevention Platform

Persona provides a configurable identity infrastructure that lets organizations collect, verify, and manage user identities throughout the customer lifecycle. The platform supports a wide range of identity-related use cases, from know your customer (KYC) and anti-money laundering (AML) to know your business (KYB), candidate verification, and ongoing fraud prevention. Businesses build identity flows tailored to their specific risk and compliance requirements, drawing on document checks, government ID validation, and biometric signals.

The platform is designed for global reach, operating across more than 200 countries and territories and supporting dozens of languages. Beyond verification, Persona offers case review and orchestration tooling so teams can set custom rules, ingest third-party data sources, and trigger downstream actions automatically. This lets organizations streamline manual review queues, reduce fraudulent sign-ups, and adapt their identity operations as regulatory and threat conditions change over time.

Persona was founded in 2018 by Charles Yeh and Rick Song and is headquartered in San Francisco. The company serves customers in regulated and consumer-facing sectors that need to confirm whether users are real, eligible, and who they claim to be. Its flexible, no-code and API-driven approach positions identity verification as a building block that businesses can configure rather than a rigid, one-size-fits-all product.