Trust and Safety Platform for Online Content Protection

Alice (formerly ActiveFence), founded in 2018 and based in New York City and Tel Aviv, focuses on AI-driven safety and security for online platforms. The company combines advanced machine learning with expert threat hunting teams to detect and mitigate online harms, including disinformation, abuse, fraud, and other evolving malicious activity. Its core offerings sit at the intersection of threat intelligence and content safety, helping large digital platforms identify harmful content and manage AI-related risks at scale.

The platform provides scalable detection capabilities that analyze user-generated content, behavioral signals, and threat indicators to surface coordinated campaigns and evasive adversaries that traditional monitoring tools often miss. Alice’s approach blends automated AI detection with human investigators who specialize in infiltrating malicious communities and tracking emerging tactics, techniques, and procedures. This allows the company to deliver proactive risk mitigation, enabling customers to protect users while maintaining compliant and trustworthy digital experiences.

In 2021, Alice raised $100 million in both a Series B (led by CRV and Highland Europe) and a previously unannounced Series A (led by Grove Ventures and Norwest Venture Partner).